Oma's Guide to Life
About
At Oma's Guide, we strive to ensure no one goes through this world alone. Everyone has something to pass on as well as to learn. We hope to use the individual experiences of our wise older generations to redefine their relationship with young and eager ones. We beleive that it is not just blood that defifines family. So we have dedicated ourselves to building a family welcome to everyone that fosters important intergenerational relationships. We promise to be the support you need to navigate life’s triumphs and trials , no matter your age.
The goal of this project was to develop a company and its brand identity. A "design for good" component and a positive impact on user experience linked to real-world problems was the main focus.
Skills and Programs
Brand Development
Photo Editing
Icon Development
Logo Development
Book Design
Audiences
Primary Audience
From a diverse and inclusive community
Interested in learning from older generations they are not frequently around.
Secondary Audience
Someone older that may not have any grandchildren
Wants to pass on some of his stories to another generation.
Typography
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Meursault VF
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Colors
Logo development
Final logo